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Highlights from the January, 2008 luncheon
ISC builds "Daytona Live" and Better
Community Relations
Daytona International Speedway
Corporation’s success is largely due to maintaining
involvement in all aspects of the community, according to
Donna Sue Sanders, director of community and local
governmental affairs for ISC.
The ISC representative spoke at the Jan. 15 luncheon of the
Volusia/Flagler Chapter of FPRA at Daytona Beach
International Airport.
According to Sanders, ISC is a large company that owns 12
developed racetracks in the United States. All locations
serve as significant contributors to their local economic
base. Daytona International Speedway is considered its
crowning glory, Sanders said. The company originally
invested $50 million into the speedway in Daytona Beach and
today the racetrack is a major tourist attraction, economic
contributor and investor in community-based projects.
“Treat fans like family, staff like family, and give back to
the community” have remained the core values that have led
the organization to success.
Now ISC is looking to revitalize the entry into Daytona
Beach with “Daytona Live,” a $437 million family
entertainment project that will include ISC headquarters, a
450-room round-structured “Boutique style” hotel, shopping,
restaurants, movie theater, a residential component and
music venues.
“We’re hoping to occupy the headquarter building in a year
and a half. The rest should be developed over 3-4 years,”
stated Sanders.
Sanders shared that the initiative, to be developed in
partnership with the Cordish Co. of Boston, will drive an
economic impact of more than $330 million in new taxes,
payroll and employment opportunities, according to a report
by the Washington Economics Group in August 2007.
The Cordish Co. is responsible for such revitalizations as
the successful $650 million Ballpark Village project in St.
Louis and a $70 million “walk” in Atlantic City, N.J.
ISC is hopeful that its latest project will help meet area
needs for a family-friendly entertainment site, help to
attract new businesses, and keep young professionals in the
area.
In addition to the ISC presentation, the membership of
Volusia/Flagler Chapter of FPRA approved the by-laws updated
by its board as well as presented a five year milestone
recognition certificate to member Jill Merideth who had been
unable to attend the Holiday social last month to receive
award.
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Did you know that ISC...
• Sponsored an initiative to create a child-friendly hospital
environment and “Speediatrics” was born at Halifax Hospital’s pediatrics
unit?
• Is spearheading the first Motorsports (floats, boats, race cars,
marching bands and motorcycles) Parade & Festival in Daytona Beach that
is scheduled for Feb. 2 and includes family activities and concerts from
10 – 11 a.m.? The parade will travel from Lincoln and Mary McLeod
Boulevard to Beach Street to Magnolia Avenue to City Island.
• Is a major supporter of the “Ride Quietly” campaign?
• Provides educational program incentives for
at-risk high school students to “Get back on track” to improve grades?
• Sponsors the “Racing to Read” program in local
elementary schools and a physics program?
• Used its catering services to feed area
firefighters and police officers during the 1998 wildfires?
• Shared its generators
with local recovery efforts, provided space to park out-of-state utility
trucks, and fed utility workers during hurricane recovery?
• Contributes barricades to the
city during Black College Reunion and Spring Break?
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Member recognition
- Pam Hamlin, VP of Membership, recognizes Jill Meredith with a
certificate for five years membership in FPRA. 
