March 08 luncheon highlights

Highlights from the March, 2008 Vision scholarship luncheon

FPRA partners with Bethune-Cookman University for PR scholarship fundraiser

Members of the Volusia/Flagler Chapter of the Florida Public Relations Association joined Bethune-Cookman University students at the Mary McLeod Bethune Performing Arts Center March 11 to celebrate the 10th anniversary of B-CU’s Vision student chapter of FPRA.

“Celebrating 10 years of Vision” was attended by more than 50 people and marked the first joint scholarship fundraiser for the two groups to support mass communications students at the university.

The student chapter was founded in 1998 by 12 very enthusiastic and committed students, said B-CU Instructor of Mass Communications Camesha Manzueta. Since their initial acceptance and recognition as an official student chapter of FPRA, “Vision” has become an integral part of the university’s curriculum for students majoring in the public relations field. The group is responsible for planning and executing school-related events throughout the year.

“These students are the future of the public relations profession and, looking around, I can tell that the future is a bright one,” Pat Kuehn, president of the Volusia/Flagler Chapter of FPRA, said as student chapter members were recognized.

Perhaps the proudest moment for Manzueta and department head Dr. Elsie Wanjohi, was the introduction of former student chapter president, Rachel White, the speaker for the event.

White held the office of chapter president at BCU for two years and is now a Marketing Communications Specialist for Lockheed Martin Aeronautics Co. in Fort Worth, Texas. White spoke to the group about her days at what was then known as Bethune-Cookman College and the experience she pulls from to succeed in her current job role.

“I am a firm believer in the visioning process,” she said, “You can create yourself to become as you wished to be perceived.”

That powerful methodology was directly linked to White’s work to change the public’s negative perception of Lockheed Martin. According to White, Lockheed began a campaign to influence change by envisioning how Lockheed wanted to be perceived. The company initiated Web site consolidation and incorporated video messages, including postings to YouTube, as part of the campaign. Media events, advertorials and e-mail outreach were combined in an effective campaign to justify two defense aircraft and to sell the experience and relevance of the “fifth generation fighters.”

More than $700 was raised at the event to support scholarship activities. FPRA would like to thank Halifax Health, the Daytona Beach Area Convention & Visitors Bureau, MyTopia Café, Couchman Printing Co., Florida Hospital DeLand, B-CU Coach Alvin Wyatt, Crescent Star Rising Consultants, Mt. Pleasant Missionary Baptist Church and the B-CU Hospitality Department for contributing to the success of this very special event.

Sponsored by:
B-CU Dept. of Mass Communications
Daytona Beach Area Convention & Visitor's Bureau
MytopiaCafe.com
Halifax Health
FPRA Volusia/Flagler Chapter
Couchman Printing
Crescent Star Rising
Coach Alvin Wyatt
Faces Modeling Troupe

Volusia/Flagler Chapter of the Florida Public Relations Association (FPRA)

P.O. Box 9748, Daytona Beach, FL 32120

	Highlights from the March, 2008 Vision scholarship luncheon FPRA partners with Bethune-Cookman University for PR scholarship fundraiser Members of the Volusia/Flagler Chapter of the Florida Public Relations Association joined Bethune-Cookman University students at the Mary McLeod Bethune Performing Arts Center March 11 to celebrate the 10th anniversary of B-CU’s Vision student chapter of FPRA. “Celebrating 10 years of Vision” was attended by more than 50 people and marked the first joint scholarship fundraiser for the two groups to support mass communications students at the university. The student chapter was founded in 1998 by 12 very enthusiastic and committed students, said B-CU Instructor of Mass Communications Camesha Manzueta. Since their initial acceptance and recognition as an official student chapter of FPRA, “Vision” has become an integral part of the university’s curriculum for students majoring in the public relations field. The group is responsible for planning and executing school-related events throughout the year. “These students are the future of the public relations profession and, looking around, I can tell that the future is a bright one,” Pat Kuehn, president of the Volusia/Flagler Chapter of FPRA, said as student chapter members were recognized. Perhaps the proudest moment for Manzueta and department head Dr. Elsie Wanjohi, was the introduction of former student chapter president, Rachel White, the speaker for the event. White held the office of chapter president at BCU for two years and is now a Marketing Communications Specialist for Lockheed Martin Aeronautics Co. in Fort Worth, Texas. White spoke to the group about her days at what was then known as Bethune-Cookman College and the experience she pulls from to succeed in her current job role. “I am a firm believer in the visioning process,” she said, “You can create yourself to become as you wished to be perceived.” That powerful methodology was directly linked to White’s work to change the public’s negative perception of Lockheed Martin. According to White, Lockheed began a campaign to influence change by envisioning how Lockheed wanted to be perceived. The company initiated Web site consolidation and incorporated video messages, including postings to YouTube, as part of the campaign. Media events, advertorials and e-mail outreach were combined in an effective campaign to justify two defense aircraft and to sell the experience and relevance of the “fifth generation fighters.” More than $700 was raised at the event to support scholarship activities. FPRA would like to thank Halifax Health, the Daytona Beach Area Convention & Visitors Bureau, MyTopia Café, Couchman Printing Co., Florida Hospital DeLand, B-CU Coach Alvin Wyatt, Crescent Star Rising Consultants, Mt. Pleasant Missionary Baptist Church and the B-CU Hospitality Department for contributing to the success of this very special event. Sponsored by: B-CU Dept. of Mass Communications Daytona Beach Area Convention & Visitor's Bureau MytopiaCafe.com Halifax Health FPRA Volusia/Flagler Chapter Couchman Printing Crescent Star Rising Coach Alvin Wyatt Faces Modeling Troupe
	Scenes from March FPRA/Vision meeting More pics in our archives! Previous meeting in archive
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